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FSLR, GRHU, LIFE, CAKE - Stock Alerts! from Stock-Pr.com - First Solar, GreenHouse Holdings, Life Technologies, The Cheesecake Factory

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 GreenHouse Holdings, Inc.  (OTCQB:GRHU)

GRHU, a San Diego, California based integrated energy solutions provider and developer of eco-friendly infrastructure, today announced that PepsiCo will partner with GreenHouse to utilize Southern California Edison’s Automated Demand Response program at its Buena Park bottling plant. GRHU is a qualified service provider of SCE’s Auto-DR program, providing site assessment, feasibility studies, project development, engineering, installation of enabling technologies and complete processing of all incentives.

The Auto-DR program offers significant financial incentives and technical support to SCE customers with automated load control systems that participate in demand response events. Auto-DR uses control systems to automatically achieve specified energy demand reductions (kW and duration) during periods of peak energy demand.

“Auto-DR is a perfect complement to Greenhouse’s vision to help our clients reduce energy consumption by deploying state-of-the-art technology,” says Rob Davis, Vice President of GRHU. “We are truly honored to be selected to partner with Pepsi and we are looking forward to the Auto-DR projects as the first of many opportunities to be included in Pepsi’s corporate sustainability initiatives. This project goes to the heart of Greenhouse’s mission to deliver green solutions that reduce energy consumption with a positive return on investment.”

PepsiCo is a recognized leader in the beverage industry for their efforts in sustainability and energy efficiency by consistently operating their plants in the most energy-conscious manner possible.

“It’s clear to Pepsi that both Southern California Edison and GreenHouse are working in the best interests of Pepsi and other ratepayers with their Auto-DR program,” said Pablo Cussatti, Vice President of Manufacturing at Pepsi Beverages Company West. “We are pleased to be doing our part for the environment and promote the responsible management of critical resources like the electric grid.”

In utilizing the Auto-DR system, Pepsi can shed or reduce electric consumption during costly peak energy periods when the demand is highest. In addition, the system provides Pepsi the ability to reduce operating costs by curtailing the use and purchase of electricity. Pepsi will then receive financial incentives from SCE for doing so.

GRHU, through its subsidiary, R Squared Contracting, Inc., provides energy efficiency products and technologies to the residential, commercial, and industrial building markets. GRHU also offers ethanol fuel and ethanol production technologies to residential, corporate, and government customers. In addition, GRHU distributes E-Fuel MicroFueler, as well as ethanol production systems to produce ethanol using sugar, algae or waste from distilleries and breweries. Further, GRHU operates an aquaponic, vegetable, and fish farm for residential customers, and the food and restaurant industry. GRHU supplies its products through outsourced manufacturers and assembly from third-party subcontractors. GRHU was founded in 2007 and is headquartered in San Diego, California.

To learn more about GRHU visit:  http://www.greenhouseintl.com

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First Solar, Inc. (Nasdaq:FSLR)

FSLR announced that its Silver State North Solar Project was approved by the U.S. Interior Department in the first large-scale solar energy project approved on U.S. public land in Nevada.

FSLR designs, manufactures, and sells solar electric power modules using a proprietary thin film semiconductor technology. FSLR also designs, constructs, and sells photovoltaic (PV) solar power systems. The company’s solar modules employ a thin layer of cadmium telluride semiconductor material to convert sunlight into electricity.

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Life Technologies Corporation (Nasdaq:LIFE)

LIFE a provider of innovative life science solutions, announced this week that it has signed an exclusive license agreement for ErrASE, a commercially available DNA error-correction kit developed by Novici Biotech LLC to increase accuracy and accelerate the pace of research in the field of synthetic biology. Under the terms of the agreement, LIFE plans to integrate the error-correction technology into its synthetic biology offerings and also retains all rights to sub-license it. ErrASE will remain available for research purposes through Novici until the product is launched under the Life Technologies brand.

LIFE operates as a global biotechnology tools company focused on improving the human condition. LIFE's systems, consumables, and services enable researchers to accelerate scientific exploration, driving to discoveries and developments that better the quality of life.

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The Cheesecake Factory Incorporated (Nasdaq:CAKE)

CAKE announced earlier this month that it will release third quarter fiscal 2010 financial results after the market close on Thursday, October 21, 2010. CAKE will hold a conference call to discuss its results on the same day beginning at 2:00 p.m. Pacific Time, which will be broadcast live over the Internet. To listen to the conference call, please go to CAKE’s website at www.thecheesecakefactory.com at least 15 minutes prior to the call to register and download any necessary audio software.

CAKE operates upscale, casual, and full-service dining restaurants in the United States.

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