Thwapr, Inc. (OTC:THWI)
Thwapr, Inc., a service for mobilizing and monetizing branded video content, announced this month the roll out of an important new way for marketers to measure the success of their mobile video campaigns. THWI's new Analytics Dashboard provides extensive tracking and measurement of mobile video and SMS analytics with graphical charts and graphs that illustrate campaign successes and opportunities.
"Measuring mobile campaigns is key in demonstrating success and ROI for marketers," said Bruce Goldstein, CEO, THWI. "We can help them see in real-time, how their mobile videos are performing and exactly how and when they are engaging with their audience."
To view the Dashboard, marketers log in to a secure, custom branded Web portal to view mobile video statistics and analytic data which is updated dynamically and accessible at anytime. Key analytics and features in the Dashboard include:
Topline Statistics -- A summary of total mobile video subscribers, video views and uploads, and SMS messages distributed for full campaign period; date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
Content statistics -- Graphical bar chart view of the most popular videos (30+ displayed); statistics for individual videos shown by title and identifier with respect to video views, video Twitter posts, and mobile videophone sharing (30+ displayed); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
Mobile Device and Carrier Statistics -- Graphical bar chart view of the most popular mobile devices (20+ displayed); statistics for the most popular mobile devices accessed by users (20+ displayed); graphical pie chart view of the most popular Tier 1 & Tier 2 carriers (US/Canada); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
Subscriber Statistics -- Graphical bar chart view of opt-in and opt-out mobile video SMS statistics; statistics for subscription (total and daily opt-in and opt-out, absolute and %); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.
THWI customer the NFL's Miami Dolphins, uses the mobile video sharing platform to connect daily with the team's fan base. The Analytics Dashboard allows the Dolphins to track important metrics about the sign up and viewing habits of their fans.
THWI enters the Canadian market addressing the needs of both consumers and marketers. For the average consumer, THWI can be used to send videos and pictures from phones and mobile devices directly to other phones. The service is free, requires no downloads and enables video sharing to social networks such as Facebook and Twitter. For marketers, THWI allows brands to mobilize any marketing channel while delivering the highest possible viewing quality in a fully customized and branded mobile environment. THWI's scalable, cloud-based solutions are ideal for:
- Content companies (Sports, Film, TV, Web)
- Carriers with media rich portals for subscribers
- Corporate / brand Web sites (Fashion, Retail, Travel)
- User Generated Content sites
Canada's WatchMojo, one of the Web's largest producers, publishers and syndicators of video content for broadband platforms, uses THWI to allow its site visitors to share more than 6,000 videos about sports, entertainment, fashion, lifestyle and more, directly to phones from its Web site. "Thwapr's platform was simple to add to our site. Within a short amount of time, we increased our distribution reach to mobile, ensuring access by a broad audience with hundreds of millions of compatible devices," said Ashkan Karbasfrooshan, CEO of WatchMojo Inc.
Mobile video revenues are expected to triple by 2014, rising from $548 million in 2010 to $1.3 billion.
Harnessing this huge mobile video opportunity with ease is challenging due to technical obstacles and limitations:
- Lack of standards for media playback on mobile devices
- Growth of new devices, media formats, and network diversity (carriers)
- Lack of interoperability of video across mobile phones
- Inconsistent and poor user experiences (MMS limitations)
What is Thwapr?
THWI is a cloud-based mobile video sharing service that allows brands to mobilize and monetize content while delivering the highest possible quality and best user experience regardless of device, network or carrier.
About Thwapr, Inc.
Founded in 2007, Thwapr, Inc. is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, THWI's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, THWI is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices.
To learn more about THWI visit: http://corp.thwapr.com
Oclaro, Inc. (Nasdaq:OCLR) a tier-one provider of optical communications and laser solutions, announced that it will be presenting six technical papers and announcing new laser-based products and market expansion plans at next week's Photonics West event in San Francisco. These announcements highlight Oclaro's success in executing on a well-planned strategy to leverage its world-class manufacturing operations to expand into adjacent markets. Oclaro will be making several new product announcements before and during the Photonics West event. Some of these products feature leading technology originally developed in the telecom space that is now being leveraged across new and adjacent high-growth markets, such as consumer electronics, medical and industrial lasers.
Oclaro, Inc. designs, manufactures, and markets optical components, modules, and subsystems that generate, detect, amplify, combine, and separate light signals in telecommunications networks.
Duckwall-ALCO Stores Inc. (Nasdaq:DUCK) announced that sales from continuing operations for the most recent fiscal five-week period ending January 2, 2011, increased 7.3% to $69.4 million compared to $64.7 million in the prior-year month. Same-store sales increased 1.1%. Sales results for the 43 Duckwall stores to be closed in January have been excluded from same-store sales for the period and year-to-date. Sales year-to-date decreased 0.5% to $447.1 million compared to prior-year sales of $449.4 million, and same-store sales decreased 2.5%.
Duckwall-ALCO Stores, Inc. operates as a regional broad line retailer in the central United States. The company operates ALCO stores that offer a line of merchandise consisting of approximately 35,000 items.
Nicholas Financial Inc (Nasdaq:NICK) announced that the Board of Directors of the Company has retained Hyde Park Capital Advisors, LLC as its exclusive independent financial advisor to assist the Board of Directors in evaluating possible strategic alternatives for the Company, including, but not limited to, the possible sale of the Company or certain of its assets, potential acquisition and expansion opportunities, and/or a possible debt or equity financing.
Nicholas Financial, Inc., through its subsidiaries, operates as a specialized consumer finance company. The company engages in acquiring and servicing contracts for purchases of new and used automobiles and light trucks.
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