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Thwapr, Inc. (OTC.BB:THWI), a service for mobilizing and monetizing branded video content, just recently announced the roll out of an important new way for marketers to measure the success of their mobile video campaigns. Thwapr’s new Analytics Dashboard provides extensive tracking and measurement of mobile video and SMS analytics with graphical charts and graphs that illustrate campaign successes and opportunities.

“Measuring mobile campaigns is key in demonstrating success and ROI for marketers,” said Bruce Goldstein, CEO, Thwapr. “We can help them see in real-time, how their mobile videos are performing and exactly how and when they are engaging with their audience.”

To view the Dashboard, marketers log in to a secure, custom branded Web portal to view mobile video statistics and analytic data which is updated dynamically and accessible at anytime. Key analytics and features in the Dashboard include:

Topline Statistics — A summary of total mobile video subscribers, video views and uploads, and SMS messages distributed for full campaign period; date range search option for ad-hoc queries by day(s), week(s), month(s), etc.

Content statistics — Graphical bar chart view of the most popular videos (30+ displayed); statistics for individual videos shown by title and identifier with respect to video views, video Twitter posts, and mobile videophone sharing (30+ displayed); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.

Mobile Device and Carrier Statistics — Graphical bar chart view of the most popular mobile devices (20+ displayed); statistics for the most popular mobile devices accessed by users (20+ displayed); graphical pie chart view of the most popular Tier 1 & Tier 2 carriers (US/Canada); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.

Subscriber Statistics — Graphical bar chart view of opt-in and opt-out mobile video SMS statistics; statistics for subscription (total and daily opt-in and opt-out, absolute and %); date range search option for ad-hoc queries by day(s), week(s), month(s), etc.

Thwapr customer the NFL’s Miami Dolphins, uses the mobile video sharing platform to connect daily with the team’s fan base. The Analytics Dashboard allows the Dolphins to track important metrics about the sign up and viewing habits of their fans.

“We have found the Dashboard to be a key tool for understanding the type of content our fans want to see more of,” said Scott Stone, senior director of Internet and Publications for the Miami Dolphins. “We can determine the best time of day to send team videos so we achieve the best sign-up rates and engagement with our fans.”

The Miami Dolphins are among other professional sports, music and entertainment brands to utilize Thwapr’s mobile video sharing including the NHL’s Phoenix Coyotes, the Vans Warped Tour®, the Rockstar Energy Drink Mayhem Festival® and the Lordz of Brooklyn, among others.

About Thwapr, Inc.
Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr’s patent-pending “Share to Phone” technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to http://corp.thwapr.com, visit Thwapr at www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.L-3 Communications Holdings Inc. (NYSE:LLL) announced that it intends to release its 2010 fourth quarter results on Thursday, January 27, 2011 before the open of the market. In conjunction with this announcement, L-3 will host a conference call on the same day at 11:00 a.m. EST that will be simultaneously broadcast over the Internet. Michael T. Strianese, chairman, president and chief executive officer, and Ralph G. D’Ambrosio, senior vice president and chief financial officer, will host the call. Thursday, January 27, 2011. 11:00 a.m. EST. 10:00. a.m. CST. 9:00 a.m. MST. 8:00 a.m. PST. www.L-3com.com.
L-3 Communications Holdings, Inc. provides command, control, communications, intelligence, surveillance, and reconnaissance (C3ISR) systems; aircraft modernization and maintenance; and government services in the United States and internationally.

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