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SUFFER Apparel Announces a Successful MAGIC Convention, an LOI for Distribution, and Other Company Updates

LAS VEGAS, Sept. 9, 2010 (CRWENEWSWIRE) -- SUFFER (Pink Sheets:ENTK) today announced that its booth at the MAGIC convention in Las Vegas was a success, and that it has signed an LOI with a Canadian distribution group that can enable SUFFER to be placed in up to 200 retail outlets.

Joseph Lewis, President stated, "We have signed an non-exclusive LOI with a distribution group in Canada, and we are working with several chains now in the U.S. that are interested in carrying our products. In the coming weeks we feel our distribution should expand rapidly, especially with UFC 119 happening this month."

The distribution group in Canada wishes to be unnamed at this time but caters to retail stores dealing in the MMA Apparel Industry throughout the country.


SUFFER Director FRANK MIR is hosting a SUFFER / FRANK MIR Bounty tournament with UFC Poker September 14th. Banners showcasing the UFC 119 walkout tee will be displayed throughout UFC Poker related sites in the days leading up to the event, and emails will be sent out by UFC Poker that will mention SUFFER along with the tournament.

SUFFER is aware that some of its top competitors have been acquired by other parties. The company sees this as a very positive event as it shows that we are in the sector at the right time.

The last press release that provided a brief overview of the company and its divisions was missing an important part. The Company's Goals.

Company Goals

* To gain at least a 10-20% market share in the MMA apparel related industry, an industry doing over 1 Billion in Revs per year.
* Expand into other sports by endorsing / partnering with other athletes.
* Expand into other products outside of Apparel such as Media and Nutritional Supplement products using Celebrities we are doing business with.
* Acquire up and coming brands to gain market share and be able to control multiple brands.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (OTCQB:ENTK) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.


Investor Relations:




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