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Listen to todays conference call at Brown Shoe website (Famous Footwear), SKX's biggest customer. Some of same analysts covering SKX on call. As proprietary traders they must be buying SKX like crazy today.
Toning will continue to be 6 to 7% of store sales in 4th QTR and next year.
Expect moderation of the high growth trend, but toning will continue to contribute to high single digit sss growth trend (less growth than 1st qtr, but still growing).
Toning has increased Famous's average price point.
Toning prices have decreased only 12% versus YTD average. Currenly averaging $82
Expect toning margins going fwd will remain at the average Famous store margin and will be flat to up next year.
"Healthy Living and Fitness" lifestyle trend a big part of their strategy. 30% of customers purchasing toning product were new to Famous (hence the continued commitment to A&P and store positioning prominence).
"Toning will remain a significant part of our business going fwd"
Confident toning inventory will be balanced by end of 1st qtr.
Happy with way managing the repeat flow of toning deliveries.
Toning, lighweight running and boots the current drivers.

Disclosure: LONG SKX