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CVSL Up Listing To NYSE

|Includes: JRjr33, Inc. (JRJR)

NYSE Up listing

This morning's announcement by CVSL that a registration form s-1 has been filed with the SEC is significant. It is likewise significant that Cantor Fitzgerald is the book manager of the offering.

When the shares begin trading on the NYSE, which should be less than three months from now, given the normal time line on such offerings, CVSL will,be eligible to attract large numbers of sophisticated investors who stay clear of pink sheet listed equities.

Cantor is likely the very best underwriter for this type and scale of offering. The investment parameters of CVSL are changing rapidly and dramatically before our eyes. John Rochon is a seasoned professional in the direct selling industry, and he has surrounded himself with a star studded cast.

CVSL, while still not an investment for the faint hearted, is in my view poised to grow top and bottom lines….which will of course ultimately be reflected in share price. For those able to accept volatility…establishing positions now, in advance of the Cantor led offering would appear to be a wise move. Less

Sentiment: Strong Buy

Disclosure: I am long CVSL.