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Stock Price Correlated To Likeability Of Super Bowl Ads

|Includes: Comcast Corporation (CMCSA)

The Super Bowl between the New York Giants and the New England Patriots is tomorrow, and already the entire web is buzzing about the showdown. Last time I checked, the Yahoo! poll of visitors stated that the Giants would win (52%) over the Patriots (46%). So for all you Patriots fans out there, go to Yahoo! and vote for your team repeatedly simply by refreshing the page.

Investors and the business world are also interested in the Super Bowl, not only because of the potential profitability to companies such as Comcast (CMSCA) but also because of the ability of Super Bowl ads to affect company reputations. Indeed, a recent study by the University of Buffalo School of Management and Cornell University showed that "When TV viewers like a company's Super Bowl commercial, the company's stock price goes up."