QUESTION: Why should ETF investors rely on backward-looking price trends as the primary source of research?
ANSWER: They should not.
QUESTION: Why has the traditional, backward-looking ETF research dominated the dialogue on ETF research for so long?
ANSWER: There are almost no other alternatives to backward-looking research.
QUESTION: How exactly should ETF research change to be more like stock research?
ANSWER: An ETF is only as good as the stocks it holds. No matter how low the fees, an ETF with bad stocks will perform badly.
"Research on holdings is necessary due diligence because an ETF's performance is only as good as its holdings' performance. No matter how cheap, if it holds bad stocks, the ETF's performance will be bad." Source: How To Find the Best ETFs
PERFORMANCE OF ETF's HOLDINGs = PERFORMANCE OF ETF
There are two drivers of future fund performance:
Our Predictive Fund Rating is based on these drivers.
We analyze every fund holding based on New Constructs' stock ratings, which are regularly featured as among the best by Barron's. Next, we measure and rank the all-in costs of investing in a fund (Total Annual Costs Rating).
Our free mutual fund & ETF screener provides ratings and reports on 7400+ funds updated daily.
Figure 1 details the criteria that drive our Predictive Rating system for funds. The two drivers of our predictive fund rating system are Portfolio Management and Total Annual Costs. The Portfolio Management Rating (details here) is the same as our Stock Rating (details here) except that we incorporate Asset Allocation (details here) in the Portfolio Management Rating. The Total Annual Costs Rating (details here) captures the all-in cost of being in a fund over a 3-yr holding period, the average holding period of all mutual fund investors.
Figure 1 - Predictive Fund Rating Criteria and Thresholds for US Equity Funds