Thwapr, Inc. (OTCBB:THWI), a service for mobilizing and monetizing branded video content, recently declared the roll out of an important new way for marketers to measure the success of their mobile video campaigns. Thwapr's new Analytics Dashboard provides extensive tracking and measurement of mobile video and SMS analytics with graphical charts and graphs that illustrate campaign successes and opportunities.
"Measuring mobile campaigns is key in demonstrating success and ROI for marketers," said Bruce Goldstein, CEO, Thwapr. "We can help them see in real-time, how their mobile videos are performing and exactly how and when they are engaging with their audience."
Thwapr customer the NFL's Miami Dolphins, uses the mobile video sharing platform to connect daily with the team's fan base. The Analytics Dashboard allows the Dolphins to track important metrics about the sign up and viewing habits of their fans.
"We have found the Dashboard to be a key tool for understanding the type of content our fans want to see more of," said Scott Stone, senior director of Internet and Publications for the Miami Dolphins. "We can determine the best time of day to send team videos so we achieve the best sign-up rates and engagement with our fans."
The Miami Dolphins are among other professional sports, music and entertainment brands to utilize Thwapr's mobile video sharing including the NHL's Phoenix Coyotes, the Vans Warped Tour®, the Rockstar Energy Drink Mayhem Festival® and the Lordz of Brooklyn, among others.
Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices.
Kimco Realty Corporation (NYSE:KIM) announced the following major acquisition and disposition activity for the fourth quarter 2010 and year-to-date 2011. Transfers between Kimco affiliated entities are excluded from these totals. During the quarter, the company acquired four shopping centers totaling 982,000 square feet for approximately $151.1 million, including $50.9 million in mortgage debt. These properties, which are approximately 97% occupied, are located in North Carolina, South Carolina, Texas and Maryland. Subsequent to the end of the year, the company acquired an unencumbered 266,000 square foot shopping center located in Pennsylvania for $52.0 million.
Kimco Realty Corporation is a publicly owned real estate investment trust. The firm engages in acquisitions, development, and management of neighborhood and community shopping centers.
Winnebago Industries Inc. (NYSE:WGO) a leading United States (U.S.) recreation vehicle manufacturer, announced the Board of Directors elected Randy Potts to the position of President. Potts, 52, is a 27-year veteran of Winnebago Industries and was promoted to the position of President effective immediately. Most recently serving as Senior Vice President, Strategic Planning, Potts joined Winnebago Industries in 1983 as a senior tool designer.
Winnebago Industries, Inc. manufactures motor homes, which are self-contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. It manufactures conventional motor homes constructed directly on medium-duty and heavy-duty truck chassis.
ProLogis (NYSE:PLD) announced it signed two fourth-quarter lease agreements in previously unleased space in North America, totaling 706,000 square feet. "We are pleased to bring two additional newly developed facilities to 100 percent leased," said Larry Harmsen, president of North America for ProLogis. "During the past couple quarters overall leasing activity has picked up, and in many markets throughout North America, rents are beginning to flatten, and even rise in some locations. We are optimistic these trends will continue in a positive direction in 2011."
ProLogis operates as a real estate investment trust in the United States. It owns, operates, and develops industrial distribution properties in North America, Europe, and Asia. The company operates in three segments: Property Operations, Fund Management, and Corporate Distribution Facilities Services (CDFS).
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