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FAB Universal Corp. (FU) Opens Flagship Store In Beijing Shopping District

Yesterday, worldwide digital entertainment distributor FAB Universal announced the grand opening of a 20,000 square feet media and entertainment superstore in SoShow, a high-end Beijing shopping district. With approximately 1,500 stores, the SoShow mall receives close to 50,000 shoppers on an average day.

FAB's SoShow flagship store was designed to provide customers with an audio-video "hypermarket." FAB hopes that the store will become China's first ultra-modern entertainment destination, as it is intended to be a venue for product announcements, publishing parties, studio releases, author readings, movie showings, live promotional performances, and concerts.

The FAB store will also serve as a center for the 5C Intelligent Kiosk download supermarket, believed to be China's leading multimedia digital network terminal. The kiosks make available over 50 new interactive products, increasing offerings by 20%.

Through the 5c Intelligent Kiosk, consumers can download the latest movies, songs, games, e-books, and applications to cell phones and mobile storage devices. It also offers coupon printing, self-service payments, membership points checking, map searching, digital printing, and other popular functions.

An exciting event, the new store's launch was attended by best-selling authors, entertainers, industry executives, and officials.

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