Acquity Group, a leading global Brand eCommerce(NYSE:TM) and digital marketing company, today announced that TireBuyer.com, a subsidiary of American Tire Distributors and one of the nation's largest replacement tire distributors, has been completely revamped and successfully launched. The revamped site boasts a new technology platform, and offers TireBuyer customers an improved online shopping experience.
In addition to enjoying customized results on any device based on the make and model of the customer's vehicle, the updated layout also provides the user with a more confidant purchasing decision by taking several previously excluded factors into account, such as where they live, how they drive, and average weather conditions. The site goes a step further by allowing consumers to "try on" a variety of tires to find the best fit for their car, find competitively priced alternatives, and even connect with local dealers to finalize their orders.
"Buying tires can be a daunting experience for consumers who are unfamiliar with the technicalities and seemingly endless amount of choices out there," stated Mark Staudinger, President of TireBuyer. "We engaged Acquity Group to help us transform the tire shopping experience and make it much less intimidating. The new features on our site make shopping for tires much easier and more convenient."
Previously, the TireBuyer's site was primarily used for direct online catalog purchases. By providing a streamlined, top-down approach, the new site allows consumers to browse and quickly narrow down tire options.
Eric Buss, Client Partner at Acquity Group, said, "We have developed a relationship with American Tire Distributors, so it was a great to have the opportunity to build the foundation for the new TireBuyer.com. The new site offers impressive advanced fulfillment capabilities and personalization features. As a result, TireBuyer has taken a traditionally complicated purchasing decision and made it easier, even when the product is not a particular consumer's area of expertise."
The revamped site was designed to increase TireBuyer's year-over-year growth trajectory, with specific emphasis on growing market share, offering a simplistic and informed online tire buying experience, and funneling purchases back to local dealers. Acquity Group aided TireBuyer in creating a variety of highly targeted digital campaigns designed to draw more organic traffic to the site over time.
For more information on Acquity Group, visit www.acquitygroup.com
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