Pacific Sunwear of California is bringing the West Coast to the East Coast this summer with its brand new pop-up retail concept.
On May 24, 2013, PacSun unveiled its new pop-up shop at 583 Broadway, located in New York's SoHo district. The pop-up shop will be open from Memorial weekend through Labor Day, featuring the apparel retailer's most prominent men's and women's brands in new and creative ways. Throughout the summer, the pop-up shop will host special events, beginning with live, in-store DJ performances from May 25-27 as part of its grand opening activities this coming weekend.
"We are excited about opening our first-ever pop-up store right in the heart of SoHo on Broadway in lower Manhattan," said PacSun CEO Gary Schoenfeld. "Our primary objective is to bring the best of PacSun and showcase the best of our industry at one of the world's most influential fashion and shopping destinations."
At more than 10,000 square feet, the dual-level store greatly surpasses PacSun's usual footprint and includes expansive selling space and distinct merchandising assortments that will showcase many of the company's key branded partners, including Nike, Hurley, Vans, Diamond Supply Co., Modern Amusement, Beats by Dr. Dre, Brandy Melville, and PacSun's exclusive collaboration with Kendall & Kylie Jenner.
The pop-up retail space boasts a custom design, fusing New York City Elements with PacSun's California roots and "Golden State of Mind" brand essence. Upon entering the space, shoppers will be transported to a place where brands and fashion are a celebrated experience, in an atmosphere where Death Valley meets New York skylines. An edited array of additional brands will also be featured, including RVCA, Volcom, Crooks & Castles, Neff, Young & Restless, Us Versus Them, Stance, Rook Billabong, Roxy and Bullhead Denim Co. The men's and women's departments will each feature a shop that houses new and exclusive brand offerings, which will rotate every two weeks.
For more information about PacSun and its new New York pop-up shop, visit PacSun.com
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