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LifeVantage (Nasdaq: LFVN) Expands Its Direct Selling Business Into Canada

|Includes: LifeVantage Corporation (LFVN)

LifeVantage Corporation is a science-based nutraceutical company. The company makes products aimed at transforming wellness and anti-aging both internally and externally by dramatically reducing oxidative stress at the cellular level. It is the maker of Protandim, the Nrf2 Synergizer dietary supplement, TrueScience Anti-Aging Cream and LifeVantage Canine Health.

The company announced today that it has expanded its direct selling business north of the border into Canada. It will now be doing business in the United States, Canada, Mexico, Japan, Australia and Hong Kong. LifeVantage had already been selling Protandim, the Nrf2 Synergizer and TrueScience Anti-Aging Cream on a limited basis in Canada to preferred customers.

But now it is offering the opportunity to participate in its business for interested Canadian customers. Effective June 5, LifeVantage will be accepting applications for independent distributors in Canada and will begin paying commissions earned later in the month of June. The company believes this makes sense based on the past two years of solid demand from Canadian customers for its products. Its goal is to increase operations globally in places that have long-term growth opportunities.

Canada certainly fits the bill as a growth opportunity for network marketers. The World Federation of Direct Selling Associations reported a market of approximately 700,000 distributors and sales of $2.2 billion in 2011 in the country. LifeVantage will begin by continuing to offer Protandim and TrueScience to customers and will offer its LifeVantage Canine Health product in the future.

For additional information about LifeVantage and its line of nutraceutical products, please visit the company's website at www.lifevantage.com

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