PITOOEY!, Inc. (PTOO) Business Solutions Follow Shifting Digital Advertising Trends
Seeking Alpha Analyst Since 2010
PITOOEY! is an Internet marketing company using its proprietary technology to assist companies in establishing and developing an online presence. The company also provides these companies with an array of products and services designed to enhance communication between them and their consumers.
PTOO offers its social and mobile marketing products and services through three subsidiaries: PITOOEY! Mobile, offering the company's flagship mobile app, "PITOOEY!"; Choice One Mobile, for mobile marketing; and Rockstar Digital Inc., focused on social engagement/digital traffic management and mobile app development.
The company's expansion strategy is to penetrate strategic geographic markets such as business speckled metropolitan areas with high populations. By targeting these areas PTOO has access to a wide range of businesses, which the company will add to its searchable business databases. Based in Scottsdale, Arizona, PTOO's current focus for this strategy is the greater Phoenix market.
Industry experts estimate that global digital advertising spending exceeded $100 billion in 2012, and is expected to increase by 15.1 percent in 2013 to reach a total of $118.4 billion.
PTOO is following the trend in consumer behavior toward digital advertising which is leveraged by widespread popularity of smartphones and tablets. This trend has generated a wealth of opportunity for advertisers. While the company's target market is the consumer, PTOO offers businesses a digital advertising tool to reach consumers on the devices they use most often.
For more information, visit www.pitooeyinc.com
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