DG FastChannel, Inc. is a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries. Through its television unit, the company serves more than 5,000 advertisers; though its internet unit, DG serves more than 9,000 brand owners.
The company today announced a definitive agreement to acquire Limelight Network’s EyeWonder video and rich media advertising unit for approximately $66 million in cash. The deal enhances DG’s position as a leading provider of interactive digital advertising products and services. The transaction is also expected to be accretive to the company’s 2012 GAAP earnings per share.
EyeWonder is leading provider of interactive digital advertising products and services. These include online video and rich media solutions, serving Fortune 1000 companies and premium marketers around the globe. In addition to helping clients create, track and optimize campaigns, EyeWonder is recognized globally for its technological expertise around targeting.
The chairman and CEO of DG, Scott Ginsburg, was upbeat about the acquisition. He said, “This deal is another step forward in expanding DG’s presence in the fast-growing internet advertising vertical. By joining EyeWonder with Unicast and MediaMind, we are strategically establishing an online media powerhouse.”
For additional information about DG, please visit the company’s website at DGit.com
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