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Exceed Company Ltd. (EDS) Appoints Additional Directors To The Board

|Includes: EXCEED COMPANY LTD. (EDS)

Owner and operator of the Xidelong brand, one of China's leading domestic sportswear brands, Exceed Company Ltd. announced earlier today that the board of directors has recruited Pang Xiaozhong as an independent non-executive director, and Ding Dongdong to the position of executive director, both effective as of today. In addition Xiaozhong has been added by the Board as a member to the Board's compensation committee, audit committee, and to its nomination committee.

Xiaozhong has been dedicated to the promotion of sports science in China for over 30 years. Most recently Xiaozhong was the director of the research and development department of the Institute of Sports Science under the General Administration of Sport in China. He has implemented a number of essential national projects. With a profound understanding of national science and technology policies, both domestic and international, Xiaozhong will be a great addition to the Exceed Company. In addition the government and enterprises for promotion of social and economic benefits have honored Xiaozhong, noting his success in organizing various technology projects in sports industry campaigns.

Dongdong, appointed to Executive Senior Vice President, is set to oversee the conceptual design and development of footwear and apparel. First joining the Exceed family in September of 2001, he was the development manager of the apparel department of Fujian Xidelong Sports Goods Co., Ltd, Exceed's PRC subsidiary. From 2002 to 2003, Dongdong's experience includes apparel design, production, data collection, quality management, and overseeing the after-sales of the apparel department. Additionally Dongdong holds a diploma in apparel design from the Guangdong Apparel Institute and on a personal note, is the brother-in-law of executive director of Exceed Company Ltd., Lin Shuipan.

"On behalf of the board of directors, I am pleased to welcome Mr. Pang Xiaozhong and Mr. Ding Dongdong to the Board. Mr. Pang and Mr. Ding will bring to Exceed a wealth of experience gained from their extensive services in the areas of academia and business. Their expertise in these areas will be a valuable asset to the Company, and we look forward to working closely with them," stated Exceed's founder, Chairman and CEO, Lin Shuipan,

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