Bridgeline Digital, Inc. (BLIN) Announces Release Of IAPPS WebStore Express™

Sep. 10, 2013 2:23 PM ETBLIN
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Bridgeline Digital, an end-to-end Digital Engagement solutions provider, today announced that it has released iAPPS WebStore Express™, a templated eCommerce bundle. Developed on the iAPPS platform and priced at $55K (plus applicable monthly SaaS licensing fees), iAPPS WebStore Express™ provides customers with a fully launched, mobile-friendly, customized eCommerce site with a 55-day development timeframe. This rapid development time, coupled with a low price point, caters perfectly to the target market for iAPPS WebStore Express™, B2B and B2C retailers looking to launch their first or second-generation online store. This product is also an ideal fit for businesses that require frequent launches of powerful, mobile-friendly online stores to support the releases of new products to the marketplace.

Every eCommerce site developed on WebStore Express™ is supported by the power of the proven, full-scale, CODiE Award-winning iAPPS platform. This new, innovative product offering will allow customers to utilize a template library featuring a wide array of quick-to-market, pre-built templates to easily launch responsively designed webstores all hosted in Bridgeline's state-of-the-art iAPPS SaaS hosting environment. iAPPS Content Manager and iAPPS Commerce are designated as required modules for a WebStore Express™ eCommerce site.

iAPPS WebStore Express™ customers are granted many benefits through use of the service, including the iAPPS platform, Bridgeline's deeply integrated Web Experience Management (WEM) solution with premiere features in eCommerce, Content Management, digital marketing optimization and eMail Campaign and Social Media management. The 2013 Info-Tech WCM Vendor Landscape report recently named iAPPS a Champion. Digital marketers can effortlessly drive conversions and online sales, publish and optimize engaging web content using iAPPS Content Manager, manage lead generation strategies with iAPPS Marketier, and analyze the efficacy of their web tactics, all through the leveraging the iAPPS platform.

iAPPS WebStore Express™ solutions leverage the powerful SEO features core to the iAPPS platform that help to optimize web traffic from popular search engines. Moreover, the iAPPS platform helps businesses deliver the right experience to the right audience at the right time by targeting customers with automated, personalized content based on device type, navigation behavior, search queries, and demographics to further improve conversion rates and allow visitors to immediately find what they want. Additionally, iAPPS comes out-of-the-box with integrated search from Perceptive Software, offering enterprise class search and indexing capabilities for optimal customer satisfaction.

"We recognize that many potential webstore customers require a lower point-of-entry for certain eCommerce initiatives," says Thomas Massie, Bridgeline Digital Chairman and CEO. "These could be B2C and B2B e-tailers entering online sales for the first time or larger organizations needing to rapidly stand up eCommerce sites for frequent product roll-outs. With iAPPS WebStore Express™, we feel strongly that we have struck the right balance between affordability and a full-featured, custom eCommerce site to meet the needs of our diverse customer base."

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