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Vitacost.com, Inc. (VITC) Makes Internet Retailer's 2014 Mobile 500 List

|Includes: Vitacost.com, Inc. (VITC)

Leading online retailer of healthy living products, Vitacost.com announced that it was named to Internet Retailer's 2014 Mobile 500, which profiles the leading mobile commerce retail leaders worldwide, all ranked according to estimated 2013 mobile web sales. Vitacost.com is listed #93 in the current report, moving up significantly from its #203 ranking in the prior year.

In addition, the company separately ranked #45 in the 2013 Mobile Commerce Conversion Index (OTC:MCCI), a report published by LightningBuy, a technology company implementing mobile monetization platforms for its clients. MCCI reviewed mobile sites for the top 100 e-commerce companies as named by Internet Retailer in its 2013 Top 500 Guide. The guide evaluates 20 bits of criteria across multiple categories such as mobile site load time, optimization, length of checkout, and user interface. Of the top 100 companies surveyed, only 72 were noted as having a mobile commerce-enabled site. Vitacost.com was announced as one of 12 companies that offer an "exceptional" user interface for all mobile guest checkouts.

"We are extremely pleased to be recognized among the leaders in m-commerce and are committed to providing our customers with a seamless, user-friendly, end-to-end commerce experience," commented Chief Information and Technology Officer of Vitacost.com, Jay Topper. "Our mobile sales continue to grow very quickly, increasing over 90% year-over-year in the third quarter of 2013. We will continue to enhance our mobile platform to provide a best-in-class experience for customers."

Vitacost currently has mobile apps for both the Android and iPhone. In addition, its full desktop experience can be accessed on tablets such as the iPad.

To learn more, please visit vitacost.com

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