Leading presenter of museum-quality touring exhibitions, Premier Exhibitions announced earlier today that it has partnered with New York based Crossmedia in order to re-envision and re-launch the company's overall exhibition marketing strategy.
"Throughout the agency search process, Crossmedia consistently stood out amongst the field of eight agencies we were considering," commented senior vice president of marketing for Premier Exhibitions, Marcy Davis. "Their plethora of lifestyle, consumer brand clients and unique approach to marketing through consumer engagement made me confident that Cross was a perfect fit for Premier."
Premier Exhibitions choose Crossmedia as the agency to oversee the transformation of its marketing for its brands, based on their creative approach to developing innovative and collaborative campaigns. The partnership, effective immediately, plans to debut new creative and messaging in early 2014 in markets where the company has self-run venues, some of which include Atlanta, Buena Park, Orlando and Las Vegas.
"Many of the exhibitions have been touring for a number of years and in some instances, have been in their respective markets for five plus years," said Elizabeth Natwick, the new vice president of marketing that recently joined Premier Exhibitions. "While the concept of the exhibit and the content is evergreen and transcends generations, the way we interact with the public in terms of messaging and marketing should be evaluated and updated, and we are looking forward to doing just that with Crossmedia." Natwick has 20+ years of experience in entertainment marketing, and along with Davis, has been tasked with leading the transition and revitalization in marketing for Premier Exhibitions.
Premier Exhibition's expansive portfolio includes remarkable exhibitions that showcase authentic artifacts and objects in interesting and diverse environments in order to both inspire and educate audiences around the globe. Premier Exhibitions have collectively been seen by over 55 million people around the world listing their exhibits as among some of the most attended exhibitions on the planet. Some notable exhibitions include: BODIES…The Exhibition, BODIES REVEALED, Titanic: The Artifact Exhibition, Tutankhamun: The Golden King and the Great Pharaohs, Cleopatra: The Search for the Last Queen of Egypt, and Real Pirates in partnership with National Geographic and Pompeii: The Exhibition in partnership with Italian Superintendence for Archeological Heritage of Naples and Pompeii.
"Premier Exhibitions has a tremendous portfolio of exhibits that all tell a story," stated co-founder and present of Crossmedia, Kamran Asghar. "Whether it's the story behind a survivor on Titanic or the awareness of the human body, there is so much great content at our fingertips. We are very excited to bring these stories to life across paid, owned and earned media."
To learn more, please visit PremierExhibitions.com
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