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SMTP (SMTP) Announces Strategy To Extend Market Reach To Target “Burgeoning” European Market

SMTP Inc., a leading provider of cloud-based e-mail deliverability services, today announced its plans to expand across Western Europe with guidance from Jorge Casas, the company's newly appointed director of Business Development and Customer Service.

"Our strategy reflects the direction and globalization of the marketplace, and reinforces our position as a leading Micro Multinational enterprise," Semyon Dukach, CEO of SMTP stated in the press release. "We operate today in a global business community, where technology and communications empowers organizations like SMTP to thrive by virtually transcending national borders."

SMTP currently works with more than 10,000 customers in 150 countries, and recently reported a 70 percent increase in net revenue for the third quarter of 2011. The company reports that it recognizes increasing opportunity for its deliverability services overseas, which supports estimates that the global market for commercial e-mail is more than $60 billion in sales.

Industry analysts say approximately 15 percent of e-mail is undelivered in Europe, and that marketers targeting this area must advance their e-mail marketing programs to succeed.

"The largest component to Internet e-mail marketing investment is in effective delivery, which is the core element of our service offering," Dukach stated. "Our 24/7, global support team is available to customers worldwide to help them navigate the myriad intricacies of high-volume and transactional e-mail delivery."

Casas' previously served as multilingual customer service and export supervisor for Prestolite Electric LTD from 2009 to 2012, where he was the company's interface for all customer service-related matters serving France, Southern Europe and Maghreb.

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