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Crumbs Bake Shop, Inc. (CRMB) Strikes Partnership With White Coffee

|Includes: Crumbs Bake Shop, Inc (CRMB)

The nation's largest cupcake specialty retail store Crumbs Bake Shop and industry leader in private-label coffee White Coffee announced today the completion of a licensing agreement that will bring the Crumbs Bake Shop brand packaged coffees and single-cup coffees to select retail outlets across the country. This new line of coffee products is set to feature five flavor profiles that were inspired by Crumbs' delicious gourmet cupcakes.

White Coffee is a family of third-generation coffee roasters based out of Long Island City, NY, and is set to both manufacture and distribute the Crumbs Bake Shop Coffee collection. The five offerings will consist of three delectably flavored coffees reminiscent of Crumbs' most iconic cupcakes - Blackout, Red Velvet, and Hazelnut. Also included in the mix will be a dark and medium roast. The coffees will make their debut in the second quarter of 2014 in mass merchants, supermarkets, wholesale clubs, and independent food stores around the country.

"This new line of coffee perfectly complements our baked goods and will bring the Crumbs Bake Shop experience not only to current guests but also to new customers across the country," stated Edward Slezak, interim Chief Executive Officer and General Counsel of Crumbs Bake Shop, Inc.

Gregory White, VP of White Coffee commented, "We are very excited to be able to introduce the Crumbs brand coffee to our customers."

The coffees are set to be packaged in single-cup coffees, 10oz. bags of ground beans, and 1.5oz. vacuum bricks.

To learn more, please visit crumbs.com

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