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ForceField Energy, Inc. (FNRG) Takes Root In Changing LED Market

|Includes: ForceField Energy, Inc. (FNRG)

The global light emitting diode (LED) lighting market was estimated to be worth about US$25.4 billion in 2013, representing 54 percent growth compared to $16.5 billion in 2012, according to a DIGITIMES Research. The LED industry is projected to grow 45 percent per year through 2019, reaching $42 billion, as consumers transition from incandescent and fluorescent fixtures to LED technology, which is superior in terms of lifecycle, operating costs, and energy consumption.

ForceField Energy, an international manufacturer, seller, and distributor of energy products and solutions, participates in the global renewable energy market, and has taken particular interest in the LED lighting business by establishing a progressive plan to capitalize on the huge market opportunity that lies ahead.

The company currently holds exclusive North American rights to distribute high-performance LED lighting fixtures used in a wide array of applications. All of its products are manufactured by Shanghai Lightsky Optoelectronics Technology Co., Ltd. (Lightsky), a leading LED provider to large commercial and institutional users with a deep product portfolio ranging from illumination LED lighting, to LED video display systems and architectural LED lighting.

As further testament to ForceField's commitment and vision in this segment of the renewable energy market, the company recently acquired customized LED lighting products and solutions provider, Catalyst LEDs LLC. The acquisition expands ForceField's product portfolio as well as its market reach throughout North America. As a derivative of this acquisition, ForceField has obtained a direct-to-consumer, web-based platform that will strengthen the marketing of the company's existing product lines.

Application of LED lighting solutions is rapidly advancing due to the technology's flexibility and integration with many of today's latest devices. LEDs can create light in numerous colors, generate less heat, and a use a fraction of energy used in older type of bulbs. LED bulbs and lighting fixtures can be remotely controlled via PC or smartphone, have the capability to dim vs. simply being turned off or on, and are also growing in popularity to help improve health and moods.

For example, the "blue light" of LED technology stimulates photoreceptor in the eye that reduces the production of melatonin, a hormone that helps regulate sleep, and helps a person stay awake and alert. LEDs are also being used to increase fruit growth and reduce vegetable maturation time. These are just small mentions of the high potential applications of LED lighting. As the LED lighting technology continues to expand, ForceField has positioned itself to capitalize on rising consumer and commercial demands, as well as overall industry growth.

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