Today, Chanticleer Holdings, the business operator spearheading the global expansion of the popular Hooters brand casual dining restaurant, reported its grand opening celebration (held Febuary 16) for the fourth South Africa location in just three years, the Hooters Emperors Palace (www.emperorspalace.co.za), ideally situated next to the O.R. Tambo International Airport in Johannesburg.
Another prime location diligently arranged by CCLR for the continually evolving Hooters brand, The Hooters Emperors Palace is fully owned and operated by the company, marking a second Johannesburg location.
CEO of CCLR, Michael Pruitt, expressed his excitement at the opportunity to share the opening of this newest Hooters location in South Africa with the people of Johannesburg. The new location will serve the same great menu of food customers have come to know and love, while providing the same experiences, family fun, and atmosphere enjoyed by Hooters patrons everywhere. Hooters has always been known for its world-famous Hooters Girls, who are a kind of local celebrity, acting as liaison to the community both inside the restaurant and out at local events. But the brand is rapidly becoming known as an ideal family fun location where great food and value can be had for all, thanks in large part to the impeccable service, casual ambiance, and in-restaurant displays/entertainment systems.
A James Bond Casino Royale theme was used for the grand opening events and celebrities from across the field of South African sport, including the South African rugby team and tennis champion, and 100 VIPs of the Emperors Palace Casino joined the public for the festivities. The Hooters Emperors Palace location is an impressive facility, offering accommodations, a casino, full health and beauty spa, dining/entertainment options, and conference halls.
Drawing in some 4.7M tourists annually, the Emperors Palace casino is a major area attraction and will provide a solid second-leg for CCLR in Johannesburg as the company continues to ramp-up its international expansion efforts. These efforts mirror continued expansion in Australia via joint venture with the current local franchisee, which has a similarly promising underlying demographic.
Hooters locations also offer a large selection of beers, wines, and spirits to accompany the broad menu of food items available, and as always they feature a selection of their famous spicy chicken wings. Blending a fast-casual and modern sports bar with the gorgeous Hooters Girls has proven to be a success so far for CCLR's expansion efforts and this new, ideal location should generate the same kind of momentum seen elsewhere.
Bold moves spurred on by a solid offering of the Hooters brand in prepared markets, CCLR is dedicated to driving shareholder returns through execution of their user-centric model and exciting restaurant concepts.
For more information on Chanticleer Holdings, Inc. please visit the company's website at: www.ChanticleerHoldings.com
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