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Blue Calypso, Inc. (BCYP) Continues Record Growth In Campaign Shares And Impressions

Blue Calypso, Inc., a digital word-of-mouth advertising, marketing, and loyalty company, today announced that its patented Calyp platform continues to experience rapid acceleration with more than 76 million impressions delivered in 2011 and a current reach of more than 5 million and growing.

The company's ability to drive campaign shares and impressions is key in its delivery of cost-effective advertising, and Blue Calypso's December 2011 campaign shares were up more than 2,100 percent over January 2011's monthly campaign performance metrics, with an increase of more than 5,600 percent in impressions. This year, the company's trend of adoption and growth continues with February 2012 campaign shares that were up 76 percent and impressions that were up 47 percent over December 2011 performance. As this growth trend continues, the company is engineering Calyp to scale considerably and deliver a rich set of features.

Blue Calypso has released the third generation of its Calyp platform, and as the company continues to lead innovations in digital word-of-mouth it has identified additional features and enhancements that are now available in this new release. Calyp v3 features a significant enhancement to the back-end campaign builder, image rendering engine, and administration system for brand advertisers and their agencies. The new version also includes the ability to personalize a brand endorsement with pictures and videos of the endorser engaging with the brand.

Around 80 percent of Calyp brand endorsements come from endorsers' mobile devices. Since mobile users love to document their life moments through mobile photography and video, it was a natural addition to add the ability to combine brand affinity with rich media for a more personal and genuine brand endorsement. The goal in creating Calyp v3 was to enhance the ability of both the brand advertiser and the endorser to engage with one another in an enhanced collaborative experience.

Blue Calypso unleashes the power of customer relationships across mobile and social media communities through its Calyp platform. Through Calyp, customers of brands and businesses share personalized campaigns with friends via social media and text messages and, in return, receive rewards and incentives. The Calyp campaign management system includes a collaborative dashboard, ad rendering, and campaign distribution engine, as well as comprehensive performance analytics and social listening.

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