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Dreams, Inc. (DRJ) Expects To Report Record 2011 Revenues

|Includes: Dreams, Inc (DRJ)

Dreams is a technology-driven, multi-channel retailer focused on the licensed sports products industry. The company today reported its preliminary revenues for the year ended December 31, 2011, and gave an outlook for 2012.

Based on preliminary and unaudited information on hand, the company said it expects to report total 2011 revenues of $141.7 million. This represents a 27% increase from the $111.4 million figure in 2010. A fast-growing segment of Dream's business in 2011 was e-commerce. It expects e-commerce revenues of $113 million, which would represent a gain of 33% from the 2010 figure of $84.7 million.

The e-commerce rise in revenue was supported by the growth in Dreams' platform, led by www.FansEdge.com. In addition, the company's Web syndication business showed tremendous growth. Dreams' president and CEO, Ross Tannenbaum, said, "We have achieved significant organic growth from our web syndication partners as they fully integrate into our system."

Dreams expects this year to be another good year. It forecasts revenues to be $175 million, with $147 million attributed to the company's e-commerce channel. Dreams believes the growth will continue to be driven by the same factors that helped increase sales in 2011: the FansEdge brand and its pipeline of potential Web syndication partners.

For additional information about Dreams Inc., please visit the company's website at www.DreamsCorp.com

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