CommerceTel Corp., an award-winning provider of proprietary mobile marketing technologies and solutions, announced earlier today that Utah State University has renewed their mobile texting program using CommerceTel's patented mobile marketing technology for the next three years.
A new texting club sponsored by the Jon M. Huntsman School of Business during the 2011-12 school year attracted over 4,000 students. The club was created to inform students about upcoming business school events, as well as general campus events.
"Texting is the preferred method of communication for students," stated Eric Schulz, the university's co-director of strategic marketing and brand management. "It's relevant to what we're doing here, and it's the best way to communicate with them. Every time we used the texting platform this school year, it worked wonders. It is especially good at generating crowds for special events and special speaking engagements. Many times we had overflow audiences where in the past we'd be struggling to fill up half the auditorium."
"I think text message announcements are genius. They are convenient for this generation," said freshman international business major Aimee Matheson. "Sometimes I forget to check my email or mail, but I always have my phone with me."
Schulz started a similar mobile strategy integrating CommerceTel's technology at Utah Jazz.
"Texting is one of the key marketing tools that is really evolving," he said. "The experience I had with the Jazz really convinced me of its power. CommerceTel and Txtstation's technology has empowered us with an unparalleled toolset to drive success from the mobile channel."
Schulz noted that texting has capabilities that other forms of communication do not. Email, he said, is ineffective, because most students only check their email in the evening, and messages on Facebook and Twitter tend to be buried.
"We worked with Eric when he was at the Utah Jazz and developed a level of trust and confidence. He called me after he took his job at Utah State and had some great ideas on how to communicate with his student body through SMS. We are excited to work with Eric again and already see the great outcome of the partnership," said Michael Falato, Senior Vice President of Sales & Business Development of CommerceTel's Txtstation Division.
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