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Australia’s Telstra Digital Chooses Lyris, Inc. (LYRI) Digital Marketing Solution To Power E-Marketing And Communications

|Includes: Lyris, Inc. (LYRI)

Lyris, Inc., a provider of global digital marketing solutions, today announced that Telstra Digital, Australia's primary telecommunications and information services company, has selected Lyris HQ to power its electronic marketing and transaction communications for Trading Post, Australia's largest classifieds Web site.

Telstra Digital will utilize Lyris HQ to automate and accelerate the delivery of content based on customer behaviors and preferences. The technology is a significant step-up from Telstra's previous methods.

"Before implementing Lyris HQ, we used manual processes to move data around that were neither cost-effective nor efficient," Andrew Beecher, manager of consumer and digital marketing at Telstra Digital stated in the press release. "Implementing Lyris HQ will help us take Trading Post to the next level of customer engagement by fully automating our marketing and transactional communications. Our experience with Lyris has already far exceeded our expectations."

Lyris HQ is a cloud-based digital marketing platform designed to maximize the effectiveness of high volume, complex campaigns while simplifying the delivery of relevant digital messages across e-mail, social, and mobile interaction channels. Lyris HQ also features list management, analytics, and landing page optimization.

"Telstra needed a messaging platform that could be deployed quickly to automate their processes and improve their customer experience," said Adrian Saunders, general manager and senior vice president, APAC for Lyris. "Lyris delivers on that promise by combining easy-to-use digital message delivery with advanced segmentation and powerful analytics that will help Telstra expand and nurture their customer connections. We look forward to a long and productive partnership with one of Australia's premier brands."

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