OkCupid (fully owned by IAC nasdaq:IACI) told people who weren't compatible that they were a romantic match, as an A/B test to see if users bought it.
On Monday 28th July 2014, OkCupid co-founder Christian Rudder told the world - surprise! - just like Facebook, the company has been experimenting on its users. The gist of the post was, "You know how mad you were at Facebook? Well we did it too!"
Do you remember the "Why You Should Never Pay For Online Dating" article ?
The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created. There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms. No one compatibility matching method is Scientifically Proven. The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own.
Disclosure: The author has no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.