The problem for Apple is twofold: Firstly Steve Jobs is undoubtably a minor Genius so far ahead of Bill G and crew its unbelievable. When he dies (and Pancreatic cancer is a killer guys - quick at that) Apple shares will dive far into the abyss. Secondly, Microsoft (like so many vendors) are so good at ripping off whatever Apple does that the reign of the I-Phone/I-Pad must now be in serious doubt in the midterm, and bereft of our good friend and master guru Steve (as they will be) - who is going to invent the future with such accuracy? I love Apple and their products and they will remain profitable for a number of years to come, but like Disney without Walt, the films will keep on coming and the Parks will be built, but the true light of inspiration will no longer be sprinkling that magic all around . . Compare the Jungle Book (original) with say Alladin and you'll see what I mean. Apple without Steve is the Starship Enterprise without Kirk. Sadly, I expect Apple shares to sink to $220 or lower sometime shortly after Steve's death and then slowly recover to $330 - $400 over the next 12 months. I predict thereafter that they will stagnate or fall leaving pagurists like our friends at MS and other with a clear field but nothing new to copy!
it is not a great projection for a company I love so much and first got involved with in 1989 running one of the UK's first Apple dealerships, but it is a sad fact that the best people always leave the party before the rest of the mob and seldom return.
Prepare for the hangover my friends, we are shortly to lose a 20th Century legend and like Walt, Freddie Mercury or JFK, the good times aren't coming back and the other wasters and pagurists carry on doing what they're best at.
My recommendation; Pray I've got this wrong!
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.