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SEO Training | SEO Companies | SEO Australia

Jan. 24, 2011 1:07 PM ET
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Link Building Strategies


The Role of Inbound Links in SEO

While on-page optimization is a good first step, you will ultimately get much more leverage by having links from other sites to yours. Inbound links used to just be a source of referral traffic. Now, they influence your search engine rankings as well.

Google was the first search engine to use links as a significant ranking factor. They viewed a link from one site to another as a ‘vote’ for the target site. The more votes you have, the more authoritative your site is considered.


Specifically, there are two main benefits gained through each link:

1. Better SEO authority of the linked-to page and increase in authority of the site as a whole

2. More relevancy of the page for the keywords that are used in the link’s anchor text

Anchor text is the clickable text of a link. To give an example, let’s say a page was linked to in the following ways:


ICT-Quotes SEO Company

SEO Expert ICT-Quotes


The second link (often referred to as an ‘anchor text rich’ or an ‘anchor text specific’ link) is more likely to help Bob’s store rank for the keyword phrase ‘power tools.’

Note that not all links pass value. Webmasters can add a ‘nofollow’ attribute to an outbound link in order to achieve this. Links from some popular sites such as Wikipedia, for example, are all nofollow. The way to verify whether a link passes value is to check its HTML. This is achievable in different ways through different browsers but is generally doable.


Some Fact about Link Building:


  1. Ranking for highly competitive head terms typically requires a more diverse source of links pointing to the appropriate page that targets the term. The links will need to use the corresponding keyword as the anchor text as often as possible.



  1. Pages that target less competitive mid-to-long tail terms don’t typically require as many external links. Instead, sites can rank for these terms by gaining authority through strong, trusted links, often to the front page of the site. Solid information architecture and good on-page keyword targeting will then provide the relevancy signals needed to rank for these terms.

Most of the link building tactics discussed later in this chapter can be used either to target specific head terms or simply to build the authority of the site, depending on your specific needs.

Here is some free techniques you can employ to help you build links to your site, traffic will be a consequence as well. You don’t have to follow them in any particular order but, the more of these that you accomplish the better job you will have done

Write or post something people would want to link to.

  • Create a resource, something that people would find valuable and will easily point their friends to
    directorycritics one of the best places to find free and paid directories; people know that and recommended it boldly, sometimes they even link to it.

  • Exchange links with like minded blogs or sites, relevant exchanges are usually better but for luck of relevant sites any exchange is good enough, you can look in forums for people that are willing to exchange links; usually there is a dedicated section for that.

  • Submit your site to free directories, can use the excellentallsumitter directory submitter to help you with that. If you need lists of free directories to insert in your favorite submitter, you can find great lists atdirectorycritic.com,onewaytextlinks.com(many more lists exist on the internet, it could take me a whole post just to list them here).

  • You canwrite articles and get them posted on article directories (process similar to directory submissions) and usually you can include a few links on the buttom of each article pointing to your relevant sites. Can find article directories in directorycritic website.

  • Post on squidoo.com, create any number of lenses advertising one or all your websites, its very fast and its free try it.

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