AOL To Buy The Huffington Post

Feb. 08, 2011 8:16 AM ET
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AOL has agreed to spend $315 million on one of its biggest acquisition, news aggregator Huffington Post, adding another leaf to its portfolio of content which includes other names like TechCrunch and Engadget. Web-based content gains mileage on the internet traffic that a news portal is able to garner. With Huffington Post in its kitty and Arianna Huffington crowned president and editor-in-chief of a newly-created Huffington Post Media Group, AoL will bring together all its assets like Engadget, TechCrunch and Patch under one umbrella. While Huffington becomes the top boss, AOL is sure to benefit in terms learning the art of creating low-cost online content.

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