We all know the history of this great company and the incredible string of innovative products that have been released with amazing success. Consumers love them. Their brand name is the envy of everyone looking to market a product successfully. They are now the largest corporation in the world with a string of retail stores that produce more revenue per square foot than any other retailer. A company whose customers line up for blocks, camping out overnight to be the first of their friends to have one of their new products. They have captivated the world with their dazzling array of offerings.
But make no mistake, it is not always the consumer that is first in the minds of the Apple (AAPL) executives. They are also trying to maximize return for their shareholders. The stock has increased many fold over the last decade and promises to continue to do so into the future. They pay handsome dividends and have aggressively repurchased shares on the open market with the vast amounts of cash that they have accumulated through the incredible sales of their products.
All that having been said, Apple has now embarked on the most innovative new product to further enhance their bottom line. We all know about the "i" line of products: iMac, iPod, iPhone, iPad, and, of course, iTunes. This is not to mention their Macs, Air, AppleTV, and the announced, but not even released, Watch and the just released Apple Pay.
But now we have the iCahn. Yes, the iCahn. This extension of the "i" line of products is so innovative and profitable. The production costs are free, the margins are infinite and the marketing costs nothing. The iCahn promises to increase the share price and dividends substantially. Since the iCahn was first rumored, the price of Apple stock has increased over 50%, the dividend has been increased, and the stock has split 7 for 1. With the news just recently released, the iCahn promises to double the stock price once again. In fact, since his letter to Apple earlier this month the stock is up almost 8% already.
The importance of Icahn's "letter" to Tim Cook was not the 4500 words contained in it, but rather, the important changing of the first letter of his last name to "i" and then capitalizing the "C". This addition to the Apple line-up is pure genius!
Congratulations Apple.! Way to go.
But, this brings me to the real point. The real innovation is that there has been a slight of hand here. It should not be called the "iCahn", but rather, by its homonym "iCon" (not to be confused with the heteronym "icon" where the stress is on the first syllable). Truly, the iCon will do wonders for Apple's bottom line, but as Carl well knows, this is most likely a self fulfilling prophecy perpetrated by the iCon himself.
Disclosure: The author is long AAPL.
The author wrote this article themselves, and it expresses their own opinions. The author is not receiving compensation for it. The author has no business relationship with any company whose stock is mentioned in this article.