This article originally appeared here.
Tech stocks start to report earnings next week. We've been saying tech's new driver is the "enterprise" which should support the coming earnings season (here here here). Gartner just confirmed that upgrade cycle is on.
Remember the days decades ago when we needed a new Microsoft Windows (NASDAQ:MSFT) version to drive the entire tech food chain? As we know companies like Micron (NASDAQ:MU) and Applied Materials (NASDAQ:AMAT) have said this latest tech cycle is bigger than the past because we're not solely dependent on a new Windows upgrade to drive tech. AI, data, cloud have all been drivers. But one segment was left out, enterprise.
Traditional companies known as "enterprise" had not been spending aggressively on tech for about a decade.
Overall there is a much larger wallet size at enterprise than the cloud/hyperscalers like Amazon (NASDAQ:AMZN), Google (NASDAQ:GOOG)(NASDAQ:GOOGL) and Facebook (NASDAQ:FB). And those cloud players are the ones that have been driving that tech spend so far. So adding this new leg of spending can be huge.
Gartner Confirms Our Thinking
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We're about to hit our prime time, earnings season.
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