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CEO AJ Discala Describes Objectives Of To Be Giving Foundation

Philanthropy is a process that cannot be learnt. One has to feel for humanity in general and inspire people to engage in acts of kindness to enable the less fortunate people of our community to live a happy life. Philanthropy does not just mean donating material and financial donations. One should try and emulate people who believe in philanthropy. Recently, it has been reported that Broadsmoore Group CEO AJ Discala has started off with To Be Giving Foundation to provide peace and prosperity to his fellow human beings and with this objective he has turned into a philanthropist. It is his passion and willingness to serve others that shows in the work that he has already accomplished.


According to AJ Discala To Be Giving is not an option. It should come naturally. Nobody should ever feel forced into showing kindness or making that impact on the needy positively as it cannot be learnt. However, Discala believes there are some simple tips that can be followed to inspire others. Recently, the Broadsmoore Group contributed $100,000 to the To Be Giving foundation’s humanitarian initiatives. With AJ Discala To Be Giving has turned into the charitable arm of the Broadsmoore Group. This organization is committed to supporting humanitarian objectives and providing various non-profit organizations with support to align with the firm’s core objectives.

A successful businessman, AJ Discala To Be Giving foundation member, is now committed to philanthropic activities. He is looking forward to bring his own philanthropic ideas to the firm. The organization looks forward to creating job opportunities, education and training that would have a multi-tiered approach to philanthropy. The organization will invest in each of the communities where Broadsmoore Group has offices, such as New York, New Orleans and Washington D.C. Today, Discala is known for his big heart and his determination to help out others less fortunate. He looks forward to various charities and non-profit causes. 


With AJ Discala To Be Giving is a name to reckon with in the charity field. The organization aims to support community leaders who have a passion for execution. The first donation of $100,000 was to help community leaders to sustain charitable initiatives. The organization aims to provide money as well as mentorship to communities that need help. Discala’s experience, training and knowledge gained in life encouraged him to provide help to those who are in need irrespective of the physical locations they belong to. He has acquired and operated various other businesses and all these experiences would help him set the foundation for the To be Giving organization.

Philanthropy is the effort or inclination to raise the welfare of humankind, through charitable support or donations to the helpless and needy and this is the objective that AJ Discala To Be Giving foundation looks to achieve. Discala believes that by giving back money to those who deserve to helped, gives you the chance to earn more money and receive more blessings that would help you succeed in life. It gives you the privilege to work harder on your philanthropic activities and help people in need.

AJ Discala  is co-founder and managing partner of The Broadsmoore Group; he brings more than 15 years of experience in merchant banking, principal investing and financial advisory services.

Mr. Discala has successfully advised over $500 million in secured debt, equity, and financial transactions, spanning a broad spectrum of industries. Under his leadership, The Broadsmoore Group has established itself as a privately held financial advisory and investment firm dedicated to making a difference by providing the necessary capital, management and financial discipline for companies focused on making a positive impact on society. Mr. Discala recognizes the need for and creates the business disciplines necessary to establish a secure financial marketplace. By providing in-depth information and access to intelligence technology, Mr. Discala and The Broadsmoore Group enable investors to know their counter-party in each transaction, protecting all parties from fraud.