CNBC's Herb Greenberg calls Starbucks' (SBUX +2%) jump into the juice business "downright...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

CNBC's Herb Greenberg calls Starbucks' (SBUX +2%) jump into the juice business "downright genius," expressing confidence management can reinvent another generic business. The key, he writes, is that the evolution for SBUX is being "rolled out" before its legacy business peters out. CEO Howard Schultz says the juice business is a $2B industry with no retailer existing that "captures the imagination." (audio)