More on the low birth rate in the U.S. (previous): One of the most obvious side effects from...

|By:, SA News Editor

More on the low birth rate in the U.S. (previous): One of the most obvious side effects from fewer babies across the U.S. is lower demand for the most baby-centric product of all...diapers. According to market researcher SymphonyIRI Group, sales of diapers fell off 5% Y/Y to $2.29B - a number that appears set to push even lower. Firms with a piece of the diaper business such as PG, WMT, and JNJ could be the first to see lost revenue from the declining birth rate.