Salesforce.com's (CRM) Mark Benioff has talked about wanting his company to be the next...

|By:, SA News Editor

Salesforce.com's (CRM) Mark Benioff has talked about wanting his company to be the next Microsoft (MSFT). That might prove a tall order, but thanks to its Force.com and AppExchange offerings, Salesforce does have a shot at being the Microsoft of cloud business software - not merely a leading app developer, but also the top platform for developing and selling third-party apps. Interestingly, Microsoft's Azure might stand in the way.