Lipitor Wars (previous): Watson Pharmaceuticals (WPI) confirms it launched an authorized generic...

|By:, SA News Editor

Lipitor Wars (previous): Watson Pharmaceuticals (WPI) confirms it launched an authorized generic version of Lipitor under an exclusive agreement with Pfizer (PFE) that it calls the "largest generic product launch in U.S. history." Pfizer - for its part - says it has reached deals with drugstore chains and PBMs to offer its branded version at sharply reduced prices and is reaching out to consumers with its website LipitorForYou.com to entice consumers with a discount card.