Monetizing the Xbox: Microsoft (MSFT) says the all-new Xbox experience - set to go live tomorrow...

|About: Microsoft Corporation (MSFT)|By:, SA News Editor

Monetizing the Xbox: Microsoft (MSFT) says the all-new Xbox experience - set to go live tomorrow - will feature the ability for advertisers to purchase 30-second interactive TV spots within its entertainment content. The spots can be controlled by voice and gestures in what the firm calls "Kinect-enabled Branded Destination Experiences." Will user-controlled advertising help drive engagement and sales or be largely ignored?