The Alec Baldwin effect: Baird analyst Colin Sebastian can't help seeing the hubbub over the 30...

|By:, SA News Editor

The Alec Baldwin effect: Baird analyst Colin Sebastian can't help seeing the hubbub over the 30 Rock actor getting booted off an American Airlines plane while playing Words With Friends as a driver for Zynga (ZNGA) just before its IPO, saying, "we all know that celebrities are influencers, and people who haven't tried a Zynga game might be more inclined to do so now." AppData adds to the the buzz with its report that 300K users have signed up for WWF since Monday.