Electronic Arts (ERTS) shares are up over 30% YTD, strongly outperforming those of archrival...

|By:, SA News Editor

Electronic Arts (ERTS) shares are up over 30% YTD, strongly outperforming those of archrival Activision (ATVI). The success of existing titles such as Battlefield 3 and The Sims Social has played a role (I, II), but so have high hopes for Star Wars: The Old Republic, which will make its U.S. arrival in a week. The game represents EA's biggest entry yet in the giant market for multiplayer online games.