Coach (COH) blazed the trail with its Hong Kong secondary listing earlier this month, which...

|By:, SA News Editor

Coach (COH) blazed the trail with its Hong Kong secondary listing earlier this month, which didn’t raise any capital but gained something potentially more valuable: a chance to make Chinese consumers more familiar with its brand. BNY Mellon's Anthony Moro says his bank has spoken to ~50 companies about Hong Kong listings; he predicts another 10-12 listings for U.S. firms in 2012.