Salesforce.com's (CRM +1.8%) acquisition of Rypple is a "bold step" into the human capital...

|By:, SA News Editor

Salesforce.com's (CRM +1.8%) acquisition of Rypple is a "bold step" into the human capital management market, Susquehanna says, praising CRM’s plan to embed Rypple’s software, which allows managers and employees to set objectives and get reward badges on profile pages, into products like Sales Cloud and Chatter as giving it an edge on rivals Taleo (TLEO) and SuccessFactors (SFSF).