After unleashing a barrage of new ad products over the last 2 years, Facebook (FB) is looking to...

|About: Facebook (FB)|By:, SA News Editor

After unleashing a barrage of new ad products over the last 2 years, Facebook (FB) is looking to streamline: the company says it will eliminate half of its 27 ad units to make things simpler for advertisers. "What we want to do is take the guesswork out of the process," says a Facebook product manager. Among other things, Facebook is eliminating its very popular Sponsored Stories format as a standalone unit, and instead giving marketers the option to provide Sponsored Stories-like "social context" to other ads. Also getting axed is Facebook online offers product (viewed as indirect competition for GRPN), though an in-store offers product remains.