As UBS' Uche Orji notes, a number of chipmakers are counting on CES to give them a PR boost....

|By:, SA News Editor

As UBS' Uche Orji notes, a number of chipmakers are counting on CES to give them a PR boost. Intel (INTC) hopes the event will raise the profile of MacBook Air-like ultrabooks due to run on its next-gen Ivy Bridge chips, and mobile application processor vendors NVDA, QCOM, and TXN hope it will give a lift to their tablet ambitions, thus far stymied by the iPad's high-end dominance. (earlier)