Taco Wars: Yum Brands (YUM) takes dead aim at Chipotle's (CMG) grip on the fresh Mexican...

|About: Chipotle Mexican Grill, Inc. (CMG)|By:, SA News Editor

Taco Wars: Yum Brands (YUM) takes dead aim at Chipotle's (CMG) grip on the fresh Mexican fast-food market with a "Cantina Bell" menu that will soon be available in pilot markets (previous). The restaurant chain plans to offer CMG staple ingredients - black beans, cilantro rice and grilled corn salsa - in its new offerings at prices that are set higher than current items but still markedly lower than its rival.