Like many other software firms (I, II), Salesforce.com (CRM) is looking to bolster its analytics...

|By:, SA News Editor

Like many other software firms (I, II), Salesforce.com (CRM) is looking to bolster its analytics offerings: the company says it's working on tools to help its clients analyze social networking traffic, so as to better understand what customers are saying. In November, Salesforce introduced its Social Marketing Cloud product, which put it into direct competition with CTCT.