Google unveils mobile-friendly ad format

|By:, SA News Editor

Google's (GOOG +0.1%) AdSense display ad network division is launching a "responsive" ad unit that automatically adapts to different screen sizes.

Google's goal is to enable ads that render better on smartphones/tablets, and in doing so improve mobile conversion rates and ad prices.

The new format complements the launch of Enhanced Campaigns (integrated PC/tablet campaigns, with the ability to optimize by device/time/location) for Google's AdWords search ad business.

It arrives after a quarter in which Google's ad network revenue only rose 7% Y/Y, something the company attributed to stricter ad policies.