Kara Swisher reports Yahoo paid $60M-$70M.
Rockmelt originally developed a browser featuring deep social media/messaging integration, but shifted its focus to personalized news/social reader apps. The reader apps also struggled to gain a following in the face of competition from Flipboard, Pulse, and many others.
Yahoo: "We share a common goal to help people discover the best personalized content from around the web. We can’t wait to integrate the Rockmelt technology into our platform." Is integration with Yahoo's Summly-powered flagship app on the way?
Erick Schonfeld sees Rockmelt giving Yahoo a "huge influx of engineering talent."
Yahoo shuttered its Livestand reader app last year.
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