The FDA scrutinizes e-cigarette advertising

|By:, SA News Editor

The e-cigarette market could see some disruption from increased government regulation with the FDA close to deciding how to treat the industry.

Sales have seen a nice boost from marketing campaigns and TV ads, but if e-cigs are lumped in with regular tobacco products by the government agency all that is subject to change.

Tobacco companies active in marketing e-cigarettes have asked for a chance to meet with the FDA to try to persuade them to allow most forms of advertising.

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